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Asiatic style
The Asiatic style or Asianism ((ラテン語:genus orationis Asiaticum), Cicero, ''Brutus'' 325) refers to an Ancient Greek rhetorical tendency (though not an organized school) that arose in the third century BC, which, although of minimal relevance at the time, briefly became an important point of reference in later debates about Roman oratory.〔Hildebrecht Hommel, "Asianismus," in ''Lexikon der Antike'', Zurich: Artemis Verlag, 1965〕〔Winterbottom, M. 2012 ‘Asianism and Atticism’ in Hornblower, A., Spwaforth, A. and Eidinow, E. (eds.) Oxford Classical Dictionary (4th ed.) 184〕
==Origin==
Hegesias of Magnesia was Asianism's first main representative and was considered its founder. Hegesias "developed and exaggerated stylistic effects harking back to the sophists and the Gorgianic style."〔Laurent Pernot, ''Rhetoric in Antiquity'', trans. W. E. Higgins, Washington, D.C.: CUA Press, 2005, p. 82〕
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